Direct Marketing

Riding the Resurgence of Direct Marketing

With the widespread adoption of digital marketing, experts prematurely predicted the decline of print-based direct mailing. Recent statistics, however, reveal that not only is good old-fashioned direct mail thriving—it remains the gold standard in motivating consumer behaviour.

For example, direct mail response rates are 10 to 30 times higher than that of digital. The solidity and tangibility of actual mail give it a higher perceived value than emails—plus mail still evokes anticipation and excitement, even amongst millennial recipients!  

Fuji Xerox’s impressive line-up of digital print devices is precisely what direct mail marketers need to transform consumer data into relevant, personalised, and powerful pieces of communication that cut through the clutter and impact consumer behaviour. 

Find out how we can revitalise your direct mail efforts here.

Insights

Direct Mail’s Incredible Resurgence
Consumers are inundated with digital messaging each day. Help your customers cut through the clutter with printed direct mail that delivers results.

Direct Mail 

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Featured Technology

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Iridesse™ Production Press

Delivers more "wow" impact per printed page through digital specialty enhancements. Beyond imagination!

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 versant 180

Versant™ 180 Press

Take your print operation to the next level with automation and quality in a compact footprint.

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versant 3100

Versant™ 3100 Press

Ultimate automation and more productivity to help you meet the highest production demands

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PrimeLinkā„¢ C9070/C9065 Printer

PrimeLink™ C9070 Printer

Versatility that satisfies diverse needs, from professional to office work.

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